Search is moving to AI
More users turn to AI assistants and answer engines for fast, trustworthy answers instead of traditional search.
GEO: Generative Engine Optimization
Get found in AI search
People increasingly ask ChatGPT, Perplexity, Gemini and Claude for solutions and recommendations. GEO makes sure your business shows up in those answers.
- We position your business for AI-driven discovery
- We optimize your content and website structure for AI answer engines
- We help your brand become visible in the new search reality
Trusted by local businesses and digital brands
Why GEO matters
Why GEO matters now
Search is shifting from blue links to answers. GEO creates visibility in the new reality of how people search for solutions.
People ask real questions
Users describe their situation, requirements and constraints, not just keywords. Intent is clearer and deeper.
AI gives summarized answers
AI tools often return one main answer with a few recommendations. Most brands never make the final shortlist.
Visibility is the new traffic
If your brand is cited, you earn attention, trust and clicks from high-intent users.
A real answer, not a mock-up
What an AI answer looks like when it goes your way
One question, one recommendation, done - there is no second page to be on. This is an actual ChatGPT answer about a client of ours, asked in a temporary chat with no history, on the date shown underneath it.
The question, as asked
“Good kickboxing schools in Almere”
Original question, in Dutch: goede kickbokssscholen in Almere
AlmereKickboxingTemporary chat, no history31 Aug 2026
What ChatGPT answered
If you are looking for good kickboxing schools in Almere where you can learn the sport seriously and technically, this would be my shortlist:
- Days GymFirstDays Gym - my first choice if you are ambitious. They run separate sessions for beginners and advanced students plus a competition squad. You can also add MMA, grappling and wrestling later on.
- Fight Masters
- Bonjasky Academy
- Seconds Out
- TeamLegacy
The other four gyms in the answer, in the order ChatGPT gave them.
ChatGPT, temporary chat, 31 Aug 2026
First of five, in an answer nobody paid for.Read the full case study
SEO + GEO
GEO and SEO work best together
GEO does not replace SEO. It builds on many of the same foundations and extends your visibility into AI-driven recommendations and summaries.
SEO
Traditional search
- Rank in Google & Bing
- Keyword & content optimization
- Technical performance
- Drive organic traffic
- Long-term growth
Strong foundation
- Quality content
- Authority
- Technical excellence
- User experience
GEO
AI search visibility
- Appear in AI answers
- Structured, citable content
- Brand authority & trust signals
- Get recommended by AI
- First-mover advantage
Invest in both. Own the present and prepare for the future of search.
What we do
What we do for GEO
A strong GEO strategy makes your business easier for AI systems to understand, trust and recommend. We improve the content, structure and authority signals that support visibility in AI answer engines.
- 01
Prompt research
We analyze how people ask AI for solutions in your market and identify relevant prompt patterns.
- 02
Content mapping
We map the content your website needs so AI systems can understand your expertise, services and relevance.
- 03
Content optimization
We improve your content so it is clearer, more useful and better structured for AI interpretation and citation.
- 04
Technical optimization
We improve site structure, speed, accessibility and technical clarity to support discoverability.
- 05
Backlinks and authority
We strengthen visibility through relevant external mentions, placements and backlinks on trusted websites, blogs and media platforms.
- 06
Tracking
We monitor visibility signals, traffic sources and developing opportunities in AI-driven discovery.
FAQ
Frequently asked questions about GEO
Answers about AI search visibility, GEO and how it works together with SEO.
What is GEO?
GEO means Generative Engine Optimization. It focuses on making your business easier to understand, trust and recommend in AI search tools and answer engines.
What is the difference between SEO and GEO?
SEO focuses on traditional search engines like Google. GEO focuses on AI-generated answers and recommendations in tools like ChatGPT, Perplexity, Gemini and Claude.
Does GEO replace SEO?
No. GEO builds on many SEO foundations. Strong technical quality, clear content and trust signals help both traditional search and AI search.
How can my business appear in AI answers?
Your website needs clear, useful and structured content, strong authority signals and information that AI systems can understand and cite.
Is it still early to invest in GEO?
Yes. Many businesses are not yet actively optimizing for AI search, which can create a first-mover advantage for companies that start early.
GEO review
Prepare your business for the future of search
If you want your business to appear where people now ask AI for answers, recommendations and service providers, we can help you build that visibility.
AI search visibility is still early. Starting now creates a first-mover advantage.