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Blog
Articles for businesses that want stronger websites and clearer online growth.
SEO & SnippetsA meta description won't rank you higher, but it decides who clicks. Here's how I write one that earns the click — the right length, the triggers that work, and before-and-after examples you can copy for your own pages.
SEO & SnippetsTitle tag length isn't really a character count — Google truncates by pixel width. Here's the practical guide I use in 2026, why "50 to 60 characters" is only a rough proxy, which titles survive and which get cut off, and how to check your own before you publish.
SEO & SnippetsA practical guide to Open Graph tags — the handful of meta tags that decide how your links look when someone shares them on Facebook, LinkedIn or X. Which tags matter, the right image size, the mistakes I see most often, and how to preview a card before you publish.
Local SEORelevance, distance, prominence — I break down the three pillars of Google's local ranking and show you which levers you can actually move yourself: your Business Profile, your reviews and your website.
Local SEOFrom years of local SEO work with small businesses: the seven tactics my clients use to collect Google reviews reliably — and the two shortcuts that can cost you your entire profile.
Local SEOMy step-by-step guide to turning your Google review link into a QR code your customers actually scan — as a print-ready PDF with a counter display, cards and mini cards. Free, no sign-up, no design tools.
